Another part of my work, was to create an engaging landing page for the event. I optimised and create
the layout for both desktop and mobile device
according to the brand identity created for Napuleth.
From Banners to illustrations,
every asset was to enhance the event's
identity and audience engagement
Starting with visual research and sketches, I developed an identity system that combined illustration and digital design.
For NapulETH, a cultural and blockchain-focused event held in Naples, I developed the complete visual identity: original illustrations, art direction across print and digital media, and the official website design.
The project included large-scale banners, billboards, flags, merchandising (tote bags, gadgets), and digital assets, all unified by a modular visual system. My illustrations reinterpreted Naples’ architecture and maritime identity in a contemporary, colorful style, ensuring both consistency and artistic character.
Additionally, I designed and built the event’s website, translating the branding into an interactive digital platform that complemented the physical communication materials.
This project highlights my multidisciplinary approach, combining illustration, brand design, and web development to deliver a cohesive and engaging experience.
