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The result is a versatile design language that works consistently across print, digital, and product communication.

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Welcome visitors to your site with a short, engaging introduction. Double click to edit and add your own text.

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Screenshot 2025-09-04 at 06.22.45.png

Welcome visitors to your site with a short, engaging introduction. Double click to edit and add your own text.

Screenshot 2025-09-04 at 06.22.45.png
Screenshot 2025-09-17 at 16.41.35.png

Welcome visitors to your site with a short, engaging introduction. Double click to edit and add your own text.

Screenshot 2025-09-04 at 06.22.45.png
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Welcome visitors to your site with a short, engaging introduction. Double click to edit and add your own text.

Screenshot 2025-09-04 at 06.22.45.png
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I developed advertising campaigns and packaging design to strengthen the brand’s identity, blending bold graphics with a modular system. 

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Brand Identity

2023/2024

I developed this Brand Identity project as a graphic designer with the aim of renewing and strengthening the image of Fratelli La Bufala, an iconic brand representing Neapolitan tradition.

The visual language I created is fresh, modular, and contemporary, while maintaining a strong connection with Mediterranean roots.

 

The project includes:

    •    Corporate stationery (letterhead, envelopes, business cards) with a clean and distinctive design.

    •    Packaging design for products and food delivery, blending tradition with a modern touch.

    •    Promotional visuals with a vibrant style, highlighting conviviality and authentic Italian taste.

 

The result is a consistent and versatile identity that enhances Fratelli La Bufala’s tradition and projects it onto an international stage.

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Get in Touch

Tel. +39 366 980 20 18
caterinamarotta.gd@gmail.com

Via Palepoli 20, NA, Italy

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